Airtel logo
Lines by Airtel
“welcome to the new world of airtel.
our new international identity has been specially crafted to appeal to a more dynamic & demanding audience. at the same time, it retains the core elements of what has made our brand a market leader.
our unique symbol is an interpretation of the ‘a’ in airtel. the curved shape & the gentle highlights on the red color make it warm & inviting, almost as if it were a living object. it represents a dynamic force of unparalleled energy that brings us and our customers closer.
our specially designed logo type is modern, vibrant & friendly. it signals our resolve to be accessible, while the use of all lowercase is our recognition for the need for humility.
red is part of our heritage. it is the color of energy & passion that expresses the dynamism that has made airtel the success it is today, in india, and now on the global stage.”
Today, tariffs are so low that the category leader can earn profits only from higher volumes. To that end, it has managed to garner nearly 200 million subscribers, of which 50 million are outside the country. During this interim, the company underwent three identity changes, and revenue from data overshot voice revenue in June this year.
It was time for the brand to succumb to the pressures of “Googlisation” (Mittal’s term) and it had to go for another, more dynamic corporate identity to reflect all these changes in the category that it operates in.
our unique symbol is an interpretation of the ‘a’ in airtel. the curved shape & the gentle highlights on the red color make it warm & inviting, almost as if it were a living object. it represents a dynamic force of unparalleled energy that brings us and our customers closer.
A specially designed logo type is modern, vibrant & friendly. it signals our resolve to be accessible, while the use of all lowercase is its recognition for the need for humility.
red is part of its heritage. it is the color of energy & passion that expresses the dynamism that has made airtel the success it is today, in india, and now on the global stage.
The company also has plans set up 200 3G experience zones for people to get a taste of 3G and Airtel’s services. This is meant to tempt cell phone buyers into buying 3G handsets. Another operator, Aircel, too has 3G experience zones in Chennai.
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